Let’s say you went to get your driving license renewed. You are told you need visual correction. Suddenly you are envisioning a series of visits; first to an optician who will confirm that you need spectacles. Then you go to an optometrist who measures you for glasses and gives you a prescription which you then take to a spectacle maker. But that’s not what you have to do now. Today, you can simply go to a dispensing optician, and get everything done under one roof.
At a dispensing optician, you can usually get a range of eye tests done, shop for prescription eyewear and even learn about habitual eye care. Leightons, a chain of high street opticians, offers all of these services with attractive promotions that save you a load of money. In addition to being a dispensing optician, Leightons also stocks fashionable eyewear and hearing care products.
This is not different from other businesses where multispecialty is slowly becoming the buzzword. The customer can now get a faster service due to the direct communication between the optometrist and the lens maker, while paying less. The process is more error-free as well. This increases the market viability of the dispensing optician.